Digital Marketing Specialist
As a Digital Marketing Specialist, you will be responsible for developing successful, long-term digital marketing strategies for the organization, ensuring consistency in all digital marketing channels, and providing forward-thinking ideas to build and maintain a strong digital presence. You should be able to set up, implement and manage the overall company’s digital marketing strategy.
Qualification
- 4+ years of experience in the Civil Construction industry
- Bachelor’s degree in Computer Science, Administration, Operational Management, Business or a related field
- Capable of managing and modifying websites.
Digital Marketing duties and responsibilities
- Build and implement digital footprint initiatives and marketing roadmap
- Liaise with various agencies for the successful implementation of cohesive digital strategies
- Manage all digital marketing channels (e.g., website, blogs, emails and social media)
- Develop specific campaigns to create and maintain high levels of customer interaction
- Manage and improve online content, considering SEO and Analytics
- Monitor competition and provide ideas to stand out
- Stay up-to-date with digital technology developments
- Prepare and manage a digital marketing budget
- Oversee all the company’s social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Monitor competition and provide suggestions for improvement
- Optimize the campaigns regularly to improve performance
- Identify trends and insights, and optimize spend and performance based on the insights
- Measure and report the performance of all marketing campaigns, and assess against goals
- Motivate the digital marketing team to achieve goals
